Evidence for the moves that define the next three years.
Strategic Analysis Reports
Expansion and market opportunity, go-to-market research, scenario analysis, location analysis.
Who commissions these
- CEOs and strategy leaders weighing expansion
- Go-to-market leaders
- Operations leaders choosing locations
- Planning teams preparing for uncertainty
Decisions they support
- Should we enter this market, geography or segment — and what would it take to win?
- Which segments and channels should we prioritize?
- What futures should we plan for, and what signposts tell us which is unfolding?
- Which location best fits our criteria?
What is inside
- Opportunity definition and decision criteria
- Attractiveness and ability-to-win analysis
- Entry options, build/partner/acquire tradeoffs
- Scenarios with assumptions, signposts and option value
- Weighted location or channel scoring
- Implications and recommendations
Templates
Strategic Analysis report templates
Each template defines the section structure, analysis methodology and default visualizations. The diagnostic selects and tailors the template to your question.
Expansion Opportunity Assessment
Evaluate a new market, geography, segment or product opportunity with sizing, competition, entry barriers and scenarios.
- · Should we enter this market/geography/segment?
- · What would it take to win?
- · What are the scenarios and risks?
12 sections · Charts: matrix, bar, line
Go-to-Market Research
Customer segments, channels, positioning and competitive context to inform a go-to-market plan.
- · Which segments and channels should we prioritize?
- · How should we position against alternatives?
11 sections · Charts: bar, matrix, funnel
Scenario Analysis
Structured scenarios for a strategic uncertainty with signposts, implications and options.
- · What futures should we plan for?
- · What signposts tell us which scenario is unfolding?
11 sections · Charts: line, matrix, table
Location Analysis
Compare candidate locations or geographies for expansion, operations or investment.
- · Which location best fits our criteria?
- · What are the tradeoffs?
11 sections · Charts: bar, map_table, radar
Guides
Related reading
Business Intelligence Report: A Practical Structure and Evaluation Guide
What a decision-grade business intelligence report should include, how it differs from a BI dashboard, and how to evaluate the finished deliverable.
Market Opportunity Analysis: A Step-by-Step Guide
How to structure a market opportunity analysis, size the addressable opportunity realistically, and avoid the mistakes that inflate business cases.
Scope your strategic analysis report
Describe what you need to understand. The diagnostic scopes the research and quotes a fixed price in minutes.