Know your competitors better than they know themselves.
Competitive Intelligence Reports
Competitor analysis, competitive landscape, product and pricing comparison, positioning and SWOT.
Who commissions these
- Executives preparing a competitive response
- Product and pricing teams
- Sales leaders arming their teams
- Boards and investors assessing positioning
Decisions they support
- How do we compare against named competitors?
- Where are competitors vulnerable, and what are they likely to do next?
- How are competitors pricing and packaging?
- Who competes in this arena and where is the white space?
What is inside
- Competitive landscape and positioning map
- Competitor profiles: offerings, pricing, go-to-market, recent moves, signals
- Side-by-side comparison tables and scored assessments
- Pricing and packaging analysis
- SWOT where requested
- Implications and options
Templates
Competitive Intelligence report templates
Each template defines the section structure, analysis methodology and default visualizations. The diagnostic selects and tailors the template to your question.
Competitor Analysis Report
Deep profile and comparison of named competitors: strategy, products, pricing, positioning, strengths and vulnerabilities.
- · How do we compare against these competitors?
- · Where are competitors vulnerable?
- · What are competitors likely to do next?
12 sections · Charts: radar, bar, matrix, table
Pricing Intelligence Report
Competitor pricing, packaging, discounting and positioning analysis with implications for your pricing strategy.
- · How are competitors pricing and packaging?
- · Where do we sit relative to the market?
- · What pricing moves are defensible?
11 sections · Charts: bar, scatter, table
Competitive Landscape Analysis
Structured map of a competitive arena — who competes, how they are positioned, and where white space exists.
- · Who are the relevant players and how are they positioned?
- · Where is white space?
- · How is the landscape shifting?
11 sections · Charts: matrix, bubble, bar
Guides
Related reading
How to Get a Competitive Intelligence Report That Actually Changes a Decision
How to scope, structure, and evaluate a competitive intelligence report, including sourcing standards and how to avoid the most common mistakes.
Competitor Analysis Report: How to Get One Worth Using
What a rigorous competitor analysis report should include, how to structure the comparison, and how to avoid the common pitfalls that make these reports useless.
Competitive Landscape Analysis: A Structured Approach
How to map a competitive landscape correctly, choose the right visualization, and avoid the mistakes that make landscape analyses go stale fast.
Scope your competitive intelligence report
Describe what you need to understand. The diagnostic scopes the research and quotes a fixed price in minutes.