Report types
Intelligence for the decisions that matter
Six categories, seventeen report templates — each with a defined structure, analysis methodology and visualization set. New templates are added by configuration, and the diagnostic routes your question to the right one automatically.
Size, structure and direction of the markets you compete in.
Market Intelligence
Market analysis, market sizing, growth and trend analysis, geographic analysis and industry outlook.
About Market Intelligence →Market Analysis Report
Size, structure, growth drivers, segmentation and outlook for a defined market.
Answers: How large is this market and how fast is it growing?
Market Sizing Study
Top-down and bottom-up market sizing (TAM/SAM/SOM) with transparent assumptions.
Answers: What is the TAM, SAM and SOM for this offering?
Industry Outlook Briefing
Forward-looking view of an industry: structural trends, regulation, technology, and scenarios.
Answers: Where is this industry heading over the next 3-5 years?
Know your competitors better than they know themselves.
Competitive Intelligence
Competitor analysis, competitive landscape, product and pricing comparison, positioning and SWOT.
About Competitive Intelligence →Competitor Analysis Report
Deep profile and comparison of named competitors: strategy, products, pricing, positioning, strengths and vulnerabilities.
Answers: How do we compare against these competitors?
Pricing Intelligence Report
Competitor pricing, packaging, discounting and positioning analysis with implications for your pricing strategy.
Answers: How are competitors pricing and packaging?
Competitive Landscape Analysis
Structured map of a competitive arena — who competes, how they are positioned, and where white space exists.
Answers: Who are the relevant players and how are they positioned?
Decision-grade profiles of the companies that matter to you.
Company Intelligence
Company research, vendor and partner assessment, customer profiles and strategic assessment.
About Company Intelligence →Company Research Report
Comprehensive profile of a single company: business model, products, customers, financial signals, leadership, strategy, risks.
Answers: What does this company do and how does it make money?
Vendor / Partner Assessment
Due-diligence style assessment of prospective vendors or partners against explicit criteria.
Answers: Which vendor best meets our requirements?
Evidence for the moves that define the next three years.
Strategic Analysis
Expansion and market opportunity, go-to-market research, scenario analysis, location analysis.
About Strategic Analysis →Expansion Opportunity Assessment
Evaluate a new market, geography, segment or product opportunity with sizing, competition, entry barriers and scenarios.
Answers: Should we enter this market/geography/segment?
Go-to-Market Research
Customer segments, channels, positioning and competitive context to inform a go-to-market plan.
Answers: Which segments and channels should we prioritize?
Scenario Analysis
Structured scenarios for a strategic uncertainty with signposts, implications and options.
Answers: What futures should we plan for?
Location Analysis
Compare candidate locations or geographies for expansion, operations or investment.
Answers: Which location best fits our criteria?
Focus revenue teams where the opportunity is.
Customer & Sales Intelligence
Customer segmentation, territory and industry targeting, account and prospect intelligence.
About Customer & Sales Intelligence →Customer Segmentation Research
Segment a market or customer base using public data and any uploaded customer data.
Answers: Which customer segments matter most?
Territory and Industry Targeting Analysis
Rank territories or industries by opportunity using public indicators and any uploaded pipeline data.
Answers: Where should we focus sales effort?
Account and Prospect Intelligence
Research on target accounts: priorities, initiatives, structure, buying signals, and engagement angles.
Answers: What are these accounts prioritizing?
Board-ready briefings without the consulting timeline.
Executive Intelligence
Executive briefings, industry briefings and risk/opportunity assessments.
About Executive Intelligence →Executive Briefing
Concise, decision-ready briefing on a topic, market, company or risk for executive or board consumption.
Answers: What do I need to know to make this decision?
Risk and Opportunity Assessment
Board-ready assessment of external risks and opportunities affecting a strategy or business unit.
Answers: What external risks and opportunities should leadership track?
Ready to turn a question into a decision?
Describe what you need to understand. The diagnostic scopes the research and quotes a fixed price in minutes.