Size, structure and direction of the markets you compete in.
Market Intelligence Reports
Market analysis, market sizing, growth and trend analysis, geographic analysis and industry outlook.
Who commissions these
- Founders and CEOs sizing an opportunity
- Strategy teams building a market view
- Investors validating a thesis
- Marketing and product leaders prioritizing segments
Decisions they support
- How big is this market and how fast is it growing?
- Which segments and geographies matter most?
- What forces will reshape the market over the next 3–5 years?
- What is the TAM/SAM/SOM and how sensitive is it to assumptions?
What is inside
- Market definition, structure and value chain
- Size and growth with reconciled estimates and computed CAGR
- Segmentation and geography
- Trends, drivers, headwinds and regulation
- Competitive landscape overview
- Scenarios and outlook where requested
Templates
Market Intelligence report templates
Each template defines the section structure, analysis methodology and default visualizations. The diagnostic selects and tailors the template to your question.
Market Analysis Report
Size, structure, growth drivers, segmentation and outlook for a defined market.
- · How large is this market and how fast is it growing?
- · What segments and geographies matter most?
- · What forces will reshape the market over the next 3-5 years?
13 sections · Charts: bar, line, stacked_bar, pie
Market Sizing Study
Top-down and bottom-up market sizing (TAM/SAM/SOM) with transparent assumptions.
- · What is the TAM, SAM and SOM for this offering?
- · What assumptions drive the estimate?
- · How sensitive is the estimate to each assumption?
12 sections · Charts: waterfall, bar, tornado
Industry Outlook Briefing
Forward-looking view of an industry: structural trends, regulation, technology, and scenarios.
- · Where is this industry heading over the next 3-5 years?
- · Which trends create opportunity or risk for us?
11 sections · Charts: line, bar, heatmap
Guides
Related reading
Market Research Report vs. Consulting Engagement: How to Choose
How a modern market research report compares to a traditional consulting engagement on scope, cost, timeline, and rigor, and how to choose between them.
How to Build (or Buy) a Market Analysis Report That Holds Up
A practical guide to scoping, structuring, and evaluating a market analysis report, covering sizing, drivers, segmentation, and common mistakes.
Industry Analysis: A Practical Framework for Decision-Ready Output
How to structure an industry analysis, which frameworks actually help, and how to evaluate whether the finished analysis is decision-ready.
Scope your market intelligence report
Describe what you need to understand. The diagnostic scopes the research and quotes a fixed price in minutes.